Est. 2006

European Markets. Delivered.

Understanding Business Growth

Donnelly Spire is a cross-cultural business development and optimisation company with in-depth experience developing travel companies in new markets.

When you engage with Donnelly Spire, we work with you to understand what you want to achieve, and we help you execute that growth plan. We are with you at every point of your market entry to ensure success.

We have an operational culture focused on results. Over the last 18 years and through various economic cycles, we’ve helped dozens of companies worldwide enter and grow new markets successfully.

We have the skills, the knowledge, the experience and the passion for growing new markets for you - and we speak the languages, live the cultures!

Since 2006 Donnelly Spire has successfully been delivering solutions in these areas:

• International Market Research

• New Market Entry

• Market Communications

• Travel Project Management

• Business Acquisition

• Business Travel End-2-End Consultancy

Feet-on-the-Street Marketing

To enter a new market, you need local knowledge and feet on the streets. Let Donnelly Spire be your local resource in Europe.

We understand the language, culture and regulatory issues of these markets and we are well connected to market leaders in many industries.

We go out and talk with your market to understand what the challenges are and what is necessary for success.

The Power of Local Knowledge

Expanding into new markets is a natural way of growing your organisation; however, entering markets by trial and error is very costly and time-consuming. Donnelly Spire ensures that your market entry is done in a tried, proven and cost-effective method.

Donnelly Spire specialises in helping companies enter new markets. We focus on your clients and their expectations towards you and the service you are offering to them. We understand the local technology requirements and channels available to you.

Low-risk Market Entry

Entry into new markets is essential for business growth in a competitive world. It can also be high risk and expensive as it is easy to misunderstand the new market’s dynamics.

Companies can waste a tremendous amount of time and money in getting it wrong. Donnelly Spire is here to minimise your risk, as we have the experience and knowledge to navigate you away from the pitfalls and ensure that your market entry is a success.

What we do for you:

Market Research

Easy affordable Market Research across Europe

Market View : Top-down and Bottom-up
Competitor Benchmarking
Speaking with the Market

New Market Entry

Doing it right

the first time round

Market Entry Plan
Localisation
Channel Selection
Regulatory and Compliance Support

Business Acquisition

Due Diligence

Services

Uncovering the Best Prospects
Verification and
Validation

Sales Support

Proactive Business Development

Lead Generation
Relationship Management
RFP Management

Manage the cost and return of your projects

Project Management

Travel technology project management
Corporate travel End-2-End consultancy
Travel retailing best-practices
Project reviews, workshops and coaching
Tool evaluation, contract negotiation

Corporate Travel End-2-End Consultancy

Supplier management
Health-check on existing solutions
Global solution set-up, delivery
Shared service-centre set-up
Near-shore/off-shore outsourcing

About Us:

In Frankfurt, Donnelly Spire was founded in 2006 by a team of three internationally experienced travel retailing and marketing executives who worked for global blue-chip companies.

It all started in Germany, a valuable market but challenging to enter successfully. The team saw an opportunity to provide a set of marketing and sales services, specifically for foreign businesses seeking to access this vital market. We de-risk the market entry by validating the market before a company incurs the costs of direct presence.

In its early years, Donnelly Spire focused on Germany and then expanded its services to cover the whole of Europe.